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More “Ugly Fruit”: Misshapen Fruit Goes Mainstream in France



Intermarché, the third largest grocery store chain in France, has opened “Ugly” fruit and vegetable aisles in stores across the country.  Called the “Inglorious Fruit and Vegetable” initiative, stores are offering disfigured produce at a thirty percent discount over their more aesthetically standard crop-mates in an effort to reduce food waste and increase availability of fresh produce for the health of their buyers.  So far it seems to be working.  According to the Daily Mail, the supermarkets have seen a 24% increase in foot-traffic since the “Inglorious” food hit shelves this year.  Helping the effort is an ingenious advertising series stressing that beauty is only skin or leaves deep, but good taste goes right through to core.

(Image Credit: The Daily Mail/Intermarché)

The Good News Review recently featured another disfigured produce grassroots movement in Spain.  Fruta Feia also focuses on helping the farmers who’s unique looking produce would normally be rejected received reimbursement for their crops commensurate with the discount at which the food was sold.  In researching this article, no mention was made on whether farmers were part of the new Intermarché initiative.

Read more at the Daily Mail and Fox News

Kristen E. Strubberg is the Editor-in-Chief for TGNR. Kristen founded TGNR in 2013 - seeking to create a high quality platform for original, eclectic and substantive positive news journalism by attracting expert contributors in many varying subjects. Kristen also works as a clinical medical researcher in Cardiology, with an original background in Neuroscience. Her passion for science has translated to her science-fiction specialization, with her highly adept published insights into the best of sci-fi’s popular culture. Kristen has served as TGNR’s Editor-in-Chief since 2013.