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“Ugly Fruit” Does Beautiful Job

Isabel Soares in Lisbon is making a push to get perfectly good Ugly Fruit to mouths that need them, avoiding terrible waste.



Meet Fruta Feia or “Ugly Fruit”. Started by Isabel Soares in Lisbon, Spain, Ugly Fruit is a cooperative that collects produce which fall short of the European Union high-standard of marketable food.

Ugly Fruit in Action

The cooperative buys the unwanted produce directly from the farmers, albeit at a lower price than the supermarkets they supply, and then brings it to the distribution centers. 

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Once at the centers, members who pay an annual fee and then a flat rate for their weekly  “food crate” that volunteers pre- fill with their “ugly food” harvest.

Though farmers are selling their produce to Ugly fruit at a reduced cost, many are happy that perfectly good food that doesn’t meet the EU or supermarket ideal is not going to waste. 

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Avoiding Waste

Consumers are glad to have produce at an affordable cost. It’s a win-win and exactly what Ugly Fruit’s founder hoped to accomplish, particularly the stemming of food waste.

Write to Kristen E. Strubberg at

Read more at The New York Times and at Fruta Feia website

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Kristen E. Strubberg is the Editor-in-Chief for TGNR. Kristen founded TGNR in 2013 - seeking to create a high quality platform for original, eclectic and substantive positive news journalism by attracting expert contributors in many varying subjects. Kristen also works as a clinical medical researcher in Cardiology, with an original background in Neuroscience. Her passion for science has translated to her science-fiction specialization, with her highly adept published insights into the best of sci-fi’s popular culture. Kristen has served as TGNR’s Editor-in-Chief since 2013.